Intertextuality

Intertextuality


Lesson Objective:

K: The concept of intertextuality.
U: How the concept of intertextuality is used in media texts.
BAT: Analyse media texts using intertextuality.
CO: Use media terminology throughout.


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INFO 1:


Intertextuality simply means creating one text in reference to another.  
Intertextuality can also happen when the content of one media text makes reference to another.

Intertextuality is not always obvious. References can only be recognised if you know what  they are referring to. 
There are also cultural, social and linguistic limitations.


So, why do media texts use intertextuality?


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Here are some examples of how intertextuality works in media texts.


In Music Videos:
Blink 182 - All the Small Things.


The evidence:



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Intertextuality in Magazines:

Kate Moss imitating Marylin Monroe.




Front Cover of GQ Magazine pays homage to Marylin Monroe and Kennedy.



Vogue pays homage to the Enlist Poster.



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Other examples of intertextuality in the media:
Can you see the references to other media texts in these?

Madonna Vs Marylin Monroe.



Bruce Lee in Enter the Dragon Vs Uma Thurman in Kill Bill


StarWars in Family Guy



Now... Can you find two examples of media texts (pictures for magazines/websites, footage for music video) and explain why it is important for media producers to embrace this concept?





















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